Friendly, Priceclub Discount Supermarkets and 7-eleven stores serve communities with more than groceries.
The main objective of the Friendly Franchise is to be the retailer of choice in the communities we serve and this can only be achieved by building relationship in your community.

Founded in 2001 the group has grown and has been very successful in the retail industry. It currently has a well-established members base nationally and we encourage our franchise owners not only to build strong bonds and trust with their customers; but to earn respect and be seen as someone who cares and is willing to give back to the people that support their stores.

In essence we urge our franchise owners to strive to become the pillars of the communities they serve.

At Friendly we aim to be the household name in retail through highly visible community orientated franchised operations. Thus – our mission: To be the retailer of choice in the communities we serve.

At Friendly we treasure our members and strive to give them the best service and support possible and by working together. By involving members on a national base we know what is happening in the market place and can identify with our franchisees needs and requirements. But most importantly, what the consumers’ needs are.”